press features


Baby Ariel for Adweek

"How a Florida Teen Became Queen of Gen Z’s Favorite Video Platform—and a Top Brand Influencer

Meet 16-year-old Baby Ariel,'s biggest star"


Luna Blaise for Refinery29

"The Not-So-Secret Life Of The Teenage Instagram Star

Though the 5’6” Instagram star looks older than 15, her lyrics about falling in love for the first time are fitting for someone her age"


Johnny Orlando's 'The Most' 

"NEW SINGLE OUT NOW⚡️ artwork: @paytonhartsell"


The Payton Hartsell Interview for FilterGrade

"With her unique style and keen eye for detail, Payton is able to show off her work with clarity and confidence."


Marie for Birkenstock

"TGIF! Start your weekend right - like @paytonhartsell with happy colors and fresh treats."


Baby Ariel for Gen Z by Adweek

"Two years later, she’s a bona fide internet sensation, with the most followers on (19.5 million, to be exact), a spot on the DigiTour lineup, a Teen Choice Award and relationships with brands like Coca Cola and Sour Patch Kids."